I’m very busy with lot of projects lately thats why I didn’t find time to update my ituloy angsulong official entry. Finally I have allocated time for these. Ituloy angsulong SEO Pinoy!
Lets have a deeper look on how dangerous is link exchange. I’ve wrote this article so that people will be aware what they’re doing. Link Exchange is part of SEO basics. But how dangerous is link exchange in your website?
So your a newbie in Search Engine Optimization and you have read that Link Exchange is important in link building. So you have posted on forums and email few webmaster about your link exchange inquiry. And your very happy because you got response from those people you’ve emailed. Great you have now “link partners”. So how calm I told you why Link Exchange is dangerous? Here are the scenario that link exchange is dangerous.
1. Link Exchange also means reciprocal linking. Search Engines won’t banned you if there are few bad neighborhood( porn, gambling, and pharmacy sites) linking to you. But if you reciprocate to them then theres your problem will come. So the number one rule in link exchange is “Don’t link to bad neighborhood”.
2. Link Exchange is dangerous when a link partner suddenly went offline. It means without your notice you’re linking to dead website. This will make Search Engine bots mark your website linking to dead URL.
3. As a continuation to #2 Link Exchange scenario if the site is shifted to another page and there’s no 301 redirect or 404 to the link your linking then its another dead URL you are linking to. Still bad for your site.
4. Most of the webmaster or link builder I’ve transacted with is they suddenly remove your link. So better make sure your site isn’t remove from their links page.
5. Link pages becomes Link Farm. It will give your link no benefit at all.
6. I also encounter that my links are being move into deeper URL without my notice. Remember if your link is into deeper URL of the site then it will take time before your link will be crawled by bots and it’s almost useless for your site.
7. Frames are being used by webmaster sometimes. Remember Frames are not SEO friendly so you must check if the links are still SEO friendly.
8. Flash links page are now being used by webmasters. Still not SEO friendly. What is SEO friendly means? It means that you have a plain live link. (A simple HTML link)
9. Javascript are being used nowadays. I saw a website where they place my link inside a javascript that retrieves links from their DB. Everytime the pages load it show different link. So beware of this type of site. Always check your website.
10. What are the signs that website are being moved into uncrawlable page? If the site changes PR and it the site has no PR at all. How to check if your theory is correct? Just type your URL on Google, Yahoo and MSN then press the cached page of your site. If they don’t show results then the site is not indexed and wont give you any benefit.
11. Three way link exchange is good only if you know you are dealing with. But if your not sure about your possible link partners then don’t link exchange with them because there is one scenario that will hurt your site. What if the one you are linking to suddenly turned into bad niche( porn, gambling ,and pharmacy sites.) This is a no no in SEO as I’ve said earlier.
12. Bottom line, always check the credibility of your link partners. Observe before linking to them. If this is not enough feel free to leave a comment and we will add it if I missed something to be added here.