On Page Optimization 101 and guide
As I have promise I will give you my SEO knowledge about On page optimization. Lets start this session by introducing what is On page optimization.
What is on Page Optimization?
On page optimization is an SEO strategy that deals with how efficient your website will be crawled and indexed. In short On page optimization is how you can make your web pages “Search Engine Friendly”. This is a very critical part of your SEO campaign so make sure you’ve understand them so that you can apply it to your website.
What are the factors that deals with On page optimization?
- Keyword Rich URL - It means that if you’re targeting a specific keyword your URL must have this keyword in the URL. For example my domain is SEOPinoy.com and I’m targeting keywords “ituloy angsulong” I have created a keyword rich URL by adding a category name ituloy angsulong and it looks like these http://seopinoy.com/category/ituloy-angsulong/
- Keyword Density - It is the number of keywords in a page and how relevant is your keywords in your page. So you’ve better make sure you are adding the proper keywords in every page. If for example our keywords again is ituloy angsulong and since it is seo related keywords then use webmaster, SERP, Search Engine Optimization and etc.
- Page Structure - is how you organize your page links. You must have a clear structure so that Search Engine spiders can crawl your website and indexed it efficiently. Use static links as possible. Static links are links that are written in html format. Although Google had already said that they can read dynamic URLs but they’ve also said that ” dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you. If you can, keeping the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic urls.”
- 301 redirect - It is always a good practice that you will add 301 redirect on your .htacces . What is 301 redirect? 301 redirect is simply redirecting a page in your site to another URL either from same domain or new domain that you designed to be your main domain . Here is how to create a 301 redirect from webconfs.com
- 404 error is the error you will receive when someone type a wrong URL of your site. As an SEO your obligation is to make a script or instruction for your visitor so that you can suggest or redirect him to another page. To read more about on how to install 404 script in your server read here
- Meta Tags - are tags that are located on every header or a website. You can view it by right clicking on your browser and and clicking view source. Meta tags contain keywords that is relevant to your niche or theme of the website. For example seopinoy.com is an SEO related website so it should have the keywords like SEO, SERP, ituloy angsulong and etc. How important is meta tags? Nowadays the improtance of Meta tags are diminished already because some search engine including Google don’t really give weight to meta tags.
- Search Engine friendly URL - It simply means that URL of every webpages of your site must be keyword rich and use proper separator on your URL i.e. use dash(-) instead of underscore (_) because Search Engine can read dash (-) better than underscore. Its already mention on matt cutts blog also.
- W3C compliant - W3C is the organization that checks Web pages in formats like HTML and XHTML for conformance to W3C Recommendations and other standards. You can validate your site here in W3C validator
- Loading Speed - This is one of the important part of on page optimization because visitors don’t like slow loading pages. You must optimize on how the page loads by lessening the size of every page. For example if you can compress the resolution of an image to lessen the the size of the whole web page. Don’t add unnecessary design in your website if it’s not really needed. Just follow the “KIS” rule. Keep it simple.
